The idea behind the limited release and showcasing strategy is the faith of Rajshri on their content and the banner is optimistic on word of mouth to elevate the business and shows over the weekend. The pricing is also kept under check, to attract the family audience and senior citizens in big numbers. ![]() ![]() It's a family-friendly release strategy, wherein the film doesn’t have early morning and late-night shows, with bulk showcasing concentrated from noon to evening. ![]() The two giants, Yash Raj Films and Rajshri Productions, have also gone ahead with showcasing based on their target audience. For Uunchai too, the makers are going ahead with a limited release, and hoping that the content resonates with the audience, in turn resulting in an increase in showcasing week by week Uunchai is releasing on around 500 screens in India, with show timings also kept under check. ![]() Back in 1994, Hum Aapke Hai Kaun was released on merely 35 screens, which kept increasing by the week seeing a phenomenal audience response. Rajshri is known to go innovative with its distribution and release strategies.
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